MediBuddy, India’s leading digital healthcare platform has launched their first TV campaign - ‘Aapka Health Buddy’. The idea behind the campaign is to communicate the fact that MediBuddy is a friend, a buddy that everyone can trust to address any healthcare need–24 *7, for the entire family.
The TVC will be aired on multiple channels on television and on IPL on Hotstar. The campaign will kick off from 15th September 2020, today and will be on air for a period of 4 weeks on TV. The campaign will also be supported on various digital platforms and other media to ensure 360-degree marketing coverage.
The TVC conveys the message through experiences in the way of ‘a day in a life of’ while wanting to take care of our loved ones in a concerned situation. It plays on relationships, i.e., at times, we tend to panic and forget simple solutions around us only to be reminded by the
people we depend on during such times. It also capitalises on the fact that when in need, we
trust either our family or our buddies.
Additionally, as market leaders the idea was also to reinforce that MediBuddy is ‘Aapka Health Buddy’, someone who is always there to play its role as part of your family. It also highlights that MediBuddy is an app that you should always have, especially in the given scenario. MediBuddy aims to be there for each one during any health-related need.
Speaking about the campaign, Mr. Satish Kannan, Co-founder & CEO, MediBuddy-
DocsApp said, “We are delighted to unveil our first TV and digital campaign ‘Aapka Health
Buddy’. Through this campaign, we want to communicate to the masses to have faith in their healthcare buddy, friend, MediBuddy and use teleconsultations to address their health care needs. It has always been our goal to make quality healthcare accessible to the billion citizens of the country and we will continue working in that direction.”
Commenting on the campaign, Mr. Ashish Bajaj, Head of Marketing, MediBuddy-DocsApp, “The creating of our first TV campaign has been exhilarating and we hope people will connect with the message.
We have tried to communicate in an interesting way the fact that MediBuddy is a friend who can be relied on for any healthcare need.”
Through this campaign, which isconceptualised and strategized by ITW Playworx, MediBuddy wants to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority. Most people feel helpless for various reasons; at times it could be logistics issues for people who are far away from clinics or need a doctor at odd hours or certain inhibitions to meet a doctor physically etc. and end up taking wrong decisions. However, with your healthcare buddy MediBuddy, trusted by millions across India, online consultation is just a tap away.
To make healthcare accessible to all, Medi Buddy has also introduced an annual subscription plan, MediBuddy Gold. At a nominal price, a person can get unlimited teleconsultations from specialist doctors for the entire family, anytime, anywhere.
MediBuddy Gold users will also enjoy discounts and special benefits as part of the subscription. MediBuddy has the experience of more than three crore healthy relationships across corporate, individuals, care and cure providers and will continue to learn and be committed to do the very best and be ‘Aapka Health Buddy.’
MediBuddy is India’s leading digital healthcare platform of choice. It is a partner to several leading enterprise customers in the country and helps millions of users access a wide range of sponsored healthcare services.
MediBuddy members have access to inpatient, outpatient, wellness, fitness, and preventive care services offered by their network of healthcare providers. Accessible both as an online portal as well as a mobile app, Medi Buddy gives members unparalleled, real-time access to all their health benefits anytime and from anywhere. With diverse offerings for all stakeholders of the healthcare industry through a ‘phygital’ approach, MediBuddy makes discovering, accessing, utilising, and monitoring healthcare seamless, real-time, and virtually paperless, encapsulating user experience right from discovery to service delivery. Recently, MediBuddy merged with DocsApp, to create an entity that sits at the pinnacle of the overall healthcare industry.
DocsApp is a 24x7 digital healthcare platform that connects patients to specialist doctors through chat, call and video. The mobile and web-based platform offers doctor consultations on the go. Established by ex IITians, Satish Kannan and Enbasekar Dinadayalane, DocsApp leverages technology to provide quality healthcare to millions of Indians without any geographical constraints. It is head -quartered in Bangalore. The genesis of Docs App was the realisation by its founders that access to a specialist doctor is a huge challenge in the country and mobile technologies can help in making healthcare services more accessible to people.
At this point, the combined entity caters to the healthcare needs of 3Cr Indians & attending to the needs of over 25,000 Indian, daily across the length and breadth of the country. It has 10000+ experienced doctors online who become a part of the team after a rigorous 3-step verification process. The app connects patients to doctors across 20 specialists such as Dermatology, Weight Management, Sexology, Paediatrics, Gynaecology, Psychiatry, General Medicine & more, instantly via chat, video, or voice call. Patients can also order medicines and book a lab test from the comfort of their home. One can save up to 60% through the app when consulting India's top doctors. The app is currently available in English and Hindi but the doctors on the app provide consultation in all Indian languages The venture has so far raised $30 million from Bessemer Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks, Fusian Capital, Milliways Fund LLC, Mitsui Sumitomo (MSIVC), Beyond Next ventures and Facebook’s angel investors, Anand Rajaraman and Venky Harinarayan. DocsApp’s pioneering work has been widely recognised by many leading entities:
● The ‘App of the Year 2017’ in the medical category by Amazon in association with Facebook.
● The “Industry Achievement Award 2019” by Hurun Report.
● Best healthcare startup company of the year, Best use of social media & Digital marketing in Healthcare,
Best Marketing Campaign - #BaatTohKaro (DocsApp) & Best Healthcare Entrepreneur of the year- Satish Kannan at National Healthcare Leadership Congress Awards presented by Zee Business in the year 2019.
● The online digital platform also bagged 3 coveted awards- Best Healthcare Entrepreneur of the Year, Best Marketing Campaign, Best healthcare start-up of the year at Healthcare Leadership Awards presented by ABP News in the year 2019.
● DocsApp has been a part of the Make in India Summit and the Telemedicine Society of India.