Merlin Group Celebrates “Joy of Giving Initiative” at Acropolis Mall
-Undertakes “Old Cloth Donation” Drive at Acropolis Mall
-Collaborates with Kolkata Society for Cultural Heritage
The drive is part of the CSR initiative of Merlin Group & Acropolis Mall
Announced the “Donate Your Cloth” Drive on 7th August at Acropolis Mall
The Drive continued till 12thAugust,2019 at Acropolis Mall
People came forward to donate their clothes to spread happiness to the needy
Employees of Merlin Group have contributed to the noble cause by donating their clothes as well.
Kolkata Society For Cultural Heritage has collaborated with Merlin Group in this noble initiative. Pather Sathi is the implementation partner.
KSCH will segregate the collected clothes. The clothes in good condition will be donated to needy by Pather Sathi. Remaining clothes will be upcycled to produce reusable products by marginalized women.
Acropolis Mall also ushered in Rakhi celebration today. A Rakhi stall in Association with State Urban Development Agency and KSCH was inaugurated today
Kolkata: Merlin Group, a leading real estate group of India , has formallyi naugurated its Joy of Giving Initiative by donating old clothes.The initiative in line with its corporate philosophy of giving back to society , was announced on 7thAugust at Acropolis Mall, India’s leading premium mall. As part of the initiative christened “Be A Friend In Need”, Acropolis Mall had collaborated with Kolkata Society For Cultural Heritage, a social enterprise and announced a donation drive where it has invited people to donate their old clothes at Acropolis Mall. The employees of Merlin Group including those of Acropolis Mall had also donated clothes to support the noble cause.
The drive has culminated today as Mr. K Vijayan, GM, Acropolis Mall, presented old clothes to Sourav Mukherjee, Founder Director of Kolkata Society For Cultural Heritage (KSCH)and Mrs. Sadhana Saha, founder member, Pather Sathi in a formal function at the ground floor of Acropolis Mall. Mr. Shyamal Juin , HR Manager, Merlin Group was also present to extend their support to the noble cause.
The donation drive had witnessed participation of enthusiastic people who came to the Acropolis Mall and donated their clothes. KSCH willsegregate good quality clothes and the clothes will be donated to Pather Sathi who will in turn present it to the people in need in adjoining area of Anandapur. Rest of the products will be pick up by KSCH which will be used to produce upcycled items by the marginalised women. KSCH will start a skill training programme to produce recycle and upcycle the solid waste to empower marginalised section of the society.
Speaking on the occasion, Mr. Saket Mohta, Managing Director, Merlin Group , developer of Acropolis Mall, Home land mall , Ibiza ,the fern resortsaid, “ Be a friend in Need , drive is a part of our corporate social responsibility initiative which is toextend support to our brethren in need and be the reason for their smile. Our initiative has two pronged purposes. Good clothes will bring cheer to the faces of less privileged section of the society. Secondly our drive will also help protect environment from waste as the torn clothes will be used to produce upcycleditems by the marginalized women thus contributing to their empowerment.”
Merlin group has also collaborated with Kolkata Society for Cultural Heritage and State Urban Development Agency and will hold an exhibition of rakhis for three days till 15th August at Acropolis Mall , designed by self help groups of women. The rakhis are made from recycled products only and thus supported the cause of environment protection.